Changing Lives… Building Communities

16 Nov, 2011 | News

“I’m for Brooklyn and Queens” Rebranding Campaign Honored with 5 MarCom Awards

Catholic Charities Brooklyn and Queens is pleased to announce that the agency’s rebranding campaign has won five MarCom Awards in the 2011 international competition, which recognizes outstanding achievement by marketing and communications professionals.
Catholic Charities’ rebranding campaign, “I’m for Brooklyn and Queens”, was awarded one Platinum Award, two Gold Awards, and two honorable mentions, for pieces ranging from the overall campaign to the annual report, agency video, campaign brochures and public service announcements.
The MarCom Awards competition has grown to one of the largest of its kind in the world, with over 6,000 entries from throughout the United States, Canada and other countries. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
“We are beyond proud that our public awareness campaign is internationally recognized by the MarCom Awards,” says Robert Siebel, Chief Executive Officer of Catholic Charities. “This is an important step for this agency, allowing us to no longer be the best kept secret in the local community. ”
In order to increase awareness of the important work of Catholic Charities, the agency kicked-off the “I’m for Brooklyn and Queens” campaign in early 2011.  The campaign featured a multi-layered marketing strategy that included traditional media (billboards, ads and banners), web/digital strategy, special events, giveaways and publications.
Listed below are the campaign’s winning submissions:
Platinum Awards: B plus Q Campaign
Gold Awards: 2010 Annual Report, Preserving Dignity 3 minute video

Honorable Mentions:
Preserving Dignity Brochure
Preserving Dignity: 30 second PSA for use by Catholic Charities USA (CCUSA)